Mobile strategy significantly enhances the customer journey by enabling retail associates to assist shoppers more efficiently. With mobile devices, associates can quickly locate products, check prices, and provide real-time inventory updates, which helps create a smoother shopping experience. This technology allows for immediate assistance, reducing the time customers spend searching for items or waiting for price checks.

Mobile devices empower retail associates to engage with customers directly on the sales floor. For instance, when a customer enters the store, associates can be alerted to greet them promptly. Additionally, if an item is out of stock, associates can use their devices to find the item at another location, ensuring that customers don't leave empty-handed. This level of service is crucial for maintaining customer satisfaction and loyalty.

Mobile technology plays a vital role in inventory management by allowing associates to access stock information and manage transactions directly from the sales floor. With features like barcode scanning and the ability to issue refunds or reorder items, associates can address customer needs efficiently. This capability not only helps in retaining sales but also enhances the overall shopping experience by minimizing disruptions.